Professional Summary
Global marketing, projects, and data leader with nearly two decades of experience across a Fortune 10 multinational, entrepreneurial ventures, and agency environments. Proven record of building global brands, delivering enterprise-wide transformation, and scaling operations that drive measurable ROI.
At Shell (2015–2025), delivered $50M+ in savings, led more than 70 projects, and guided global teams of 80–100 across marketing, operations, global projects, and data, while ranking in the top 0.1% of leadership scores globally. Highlights include:
• Deployed Customer Data Platform ($12M savings, +15% campaign uplift)
• AI & automation initiatives (50% faster deployment, -35% FTE)
• Global analytics ecosystem (Power BI, Spotfire)
• Global training and adoption of agile methodologies
• India’s most viral Masterbrand campaign (150M+ organic engagements)
• Top Brand status for 10 consecutive quarters
Entrepreneurial track includes founding a consultancy for the European Union, Shell, and e-com startups. Earlier, as Head of Marketing for EGE Global Education, scaled the firm into India’s Top 3 with 300% sales growth. Career foundation in PR includes 120+ IPOs and landmark campaigns such as the IPL and T20 World Cup.
Recognised with 20+ external awards (Cannes Gold Dolphin) and 16 Shell global performance awards, consistently ranked in the top 0.1% of Shell leaders globally.
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Experience
Global Programmes Leader
Shell, Aug 2021 – May 2025
• Led Brand and Marketing strategy, Data & Analytics, Marketing Operations and Global projects
• Directed over 40 global brand, marketing, digital transformation, and data projects with teams of 80–100
• Delivered real-time CDP project (+15% uplift, $12M savings) and AI/automation projects (-35% FTE, 50% faster deployment)
• Designed and ran Agile & Waterfall training for 200+ employees across 4 continents
• Sponsored and governed multi-functional programmes, serving as project sponsor, consultant, and steering committee member for global and regional initiatives.
• Drove sustainability project making 100+ Shell events net zero within one year
• Spearheaded global employer brand repositioning, securing Top Brand status for 10 consecutive quarters
• Co-led Shell India Masterbrand refresh, achieving 150M+ organic engagements
• Global Head of Employer Brand and Talent Attraction for Shell for 2 quarters
• Consistently ranked in top 0.1% of Shell leaders (scores: 99, 95, 91)
Global Projects, Programmes & Portfolio Manager
Shell, Aug 2019 – Aug 2021
• Led Brand and Marketing strategy, Data & Analytics, Marketing Operations and Global projects for the Global Employer Brand and Talent Attraction team
• Led 20 global projects across operations, finance, marketing, and data, leading 10 direct reports and 80–100 cross-functional project members.
• Served as consultant & coach for Strategy, Operations & Contracts in Qatar, Oman, UAE, aligning programmes with cost optimisation and growth priorities.
• Designed and led the implementation of the digital roadmap for the global marketing team
• Delivered Power BI automation improving budget & operations tracking
• Designed econometrics-based channel measurement framework, saving $10M
• Led contracts optimisation ($4M savings) and Covid cash preservation ($5.5M savings)
• Established analytics & technology Centre of Excellence
• Ranked in top 0.1% of Shell leaders (score: 97)
Global Marketing Manager | Shell Business Operations
Shell, Apr 2018 – Aug 2019
• Head of brand & talent marketing for SBOs across 4 countries, leading 3 managers and 50 project staff
• Restructured the global employer brand organisation, reducing process flows from 114 to 17, centralising vendor operations, and establishing a Centre of Excellence model with new structures, roles, and governance frameworks
• Developed and launched the SBOs brand, securing 20+industry awards and top brand ranking
• Led cost and speed optimisation project: 80% lower CAC, 60% lower campaign costs, 50% faster delivery
• Led 10 migration projects expanding SBO headcount by 11,000 FTEs
• Spearheaded a data & reporting transformation, migrating from Spotfire/Excel to Power BI; built a dedicated analytics team and dashboards to provide a single source of truth
• Co-led India Masterbrand campaign, India’s most viral corporate campaign
Global CX & Web Marketing Advisor
Shell, Sep 2017 – Apr 2018
• Led projects, social media marketing and CX with a team of 3 managers and 50 project members
• Directed GDPR compliance project for global marketing team
• Directed a multi-million-dollar employer brand campaign, exceeding campaign targets by 250%
• Piloted chatbot, Adobe Target, and Audience Manager projects for scaled personalisation
• Delivered CX project outperforming engagement targets by 25%
• Partnered with Qatar National Vision projects (The Enterprise Challenge, Qatari SME Business Opportunities, Qatarisation, TAFAWOQ PM Centre)
• Led website transformation across 100+ sites in 18+ languages, improving engagement rates, reducing bounce rate by 15%, reduced page count by 30%, and reducing carbon footprint
Global Web Marketing Advisor
Shell, Nov 2015 – Sep 2017
• Directed digital projects with a team of 3 managers and 50 project members, delivering global and regional transformation initiatives
• Delivered $2M annual savings through data integration, Spotfire dashboards, Martech/ social media projects
• Led social media marketing, SEO and paid digital advertising for the Global Employer Brand and Talent Attraction team
• Established performance measurement framework, delivering 50% YoY organic traffic growth, and 20% CTR uplift and $1M savings
• Migrated marketing operations from Adobe Social to Sprinklr with governance guardrails & analytics
• Digitised recruitment journeys improving CX and ROI globally
• Directed Qatarisation, Omanisation, and Emiratisation workforce programmes, aligning Shell’s employer brand with national workforce strategies
Founder
Slam Dunk Consultants, Apr 2014 – Nov 2015
• Built a profitable consultancy ($250K revenue, $69K profit) delivering digital transformation and marketing projects
• Directed European Union’s India outreach (2014) for education & tourism, exceeding MQL targets by 230%.
• Led EU’s digital transformation (2015), migrating from physical roadshows to a virtual-first model; expanded reach from 3 to 50+ cities and achieved a 10x YoY increase in MQL
• Delivered end-to-end e-commerce launches
• Partnered with Shell to establish analytics capabilities and improve social media marketing, reducing expenses by 20%, lowering CPC by 25%, and increasing LinkedIn followers by 400K
Head of Brand & Marketing
EGE Global Education, Nov 2011 – Apr 2014
• Head of growth, marketing, operations, and franchise expansion, managing 8 managers, 20 executives, and 30 sales staff
• Expanded company into India’s Top 3 with 300% sales growth, 60% CAC reduction and break even in less than 2 years
• Established the technology, vendor, marketing, and sales ecosystem, laying the foundation for scalable operations
• Led projects to launch 2 retail offices, 2 franchise outlets, and a central operations hub
• Integrated organisational data across finance, sales, and marketing for decision-making
• Established business and institutional partnership ecosystem, increasing customer value by 200% YoY
Early Career | Adfactors, Weber Shandwick, Imprimis PR
2004 – 2009
• Directed 120+ IPO projects and national campaigns including IPL and T20 World Cup
• Led NGO outreach, crisis management, and WEF global visibility programmes
• Managed government & media relations for Vodafone India, Infineon JV, and biotech clients
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Certifications
Digital & Data: Google Cloud Digital Leader, AI-Enhanced Data Analysis (Microsoft), AI for Business (UPenn), Agentic AI & AI Agents for Leaders (Vanderbilt), Power BI, TIBCO Spotfire, Adobe Analytics, GA4
Project & Programme Management: Microsoft Project Management Professional, Oracle Primavera PPM, Google Project Management, Agile with Jira, Construction PM (Columbia University)
Leadership: Marketing Leaders Programme (The Marketing Society), Squared Online (Google/Avado), LEAD (OKR International)
CRM & Automation: Salesforce CRM, Sprinklr Brand Manager Pro, CX Pro I & II (Forrester)
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Tools & Platforms
Project & Portfolio Management: Microsoft Project, Oracle Primavera P6, Asana, Jira, Smartsheet, Harvest
Data & Analytics: Power BI, TIBCO Spotfire, Adobe Analytics, GA4
CRM & Enterprise Systems: Salesforce, SAP Ariba, Sprinklr, Adobe Experience Manager, Adobe Target
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Skills
Marketing & Brand Leadership: Brand Strategy, Brand Positioning, Campaign Performance, Thought Leadership, Digital Marketing
Programme & Portfolio Leadership: Agile (Scrum, Kanban, Waterfall), Project Controls, Resource Management, Project Lifecycle Delivery
Data & Analytics: Advanced Analytics, Data Integration, Power BI, TIBCO Spotfire, Attribution Modelling, Econometrics
Governance & Compliance: IRM, GDPR, HSE, Contracts & Negotiation, Budget & Vendor Management
Transformation & Leadership: Digital Transformation Roadmaps, Change Management, Leadership & Team Development, Stakeholder Engagement
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Awards & Recognition
16 Shell Internal Performance Awards (2015–2024) for programme delivery and leadership excellence
3 Shell Global Brand Excellence Awards for large-scale brand initiatives
Cannes Corporate Media & TV Awards – Gold Dolphin (2018)
20+ external awards across brand repositioning, digital transformation, CX, and analytics