Marketing Manager
Job Location : Dubai, UAE
Key Responsibilities :
• Develop and implement the venue’s marketing strategy in line with SHG’s business objectives and brand standards.
• Build and strengthen the venue’s brand positioning through creative and commercially focused marketing initiatives.
• Conduct market and competitor research to identify consumer trends, opportunities, and areas for growth.
• Develop and manage the marketing budget, ensuring effective allocation and control of spend.
• Plan, execute, and evaluate marketing campaigns across digital, social media, advertising, promotions, events, and activations.
• Lead the venue’s pre-opening and launch marketing activities, building awareness and anticipation in the market.
• Develop partnerships and collaborations with relevant brands, media, influencers, and industry stakeholders.
• Work closely with Operations, Sales, PR, Entertainment, and other internal teams to support commercial and operational objectives.
• Monitor marketing performance, consumer trends, and campaign results, providing insights and recommendations to management.
• Be highly involved in the day-to-day execution of marketing initiatives, ensuring campaigns and activations are delivered effectively and on time.
• Manage external agencies, suppliers, and partners as required.
• Stay up to date with nightlife, hospitality, lifestyle, and marketing trends to identify new opportunities.
Job Details :
• 4–6 years of marketing experience, preferably within nightlife, entertainment, hospitality, lifestyle, or F&B.
• Proven experience developing and executing marketing campaigns in a consumer-facing environment.
• Strong understanding of Dubai’s nightlife, entertainment, media, influencer, and lifestyle landscape.
• Experience with pre-opening and/or launching a new concept is highly desirable.
• Highly hands-on and execution-focused, with the ability to take ownership and get involved in the details.
• Strong digital and social media knowledge with a creative and commercially focused approach.
• Excellent communication, relationship-building, and project management skills.
• Highly creative, proactive, and commercially driven.
• Comfortable working in a fast-paced environment and managing multiple priorities.