Responsibilities:
Develop and execute brand strategies aligned with company goals.
Conduct market research, competitor analysis, and consumer insights to inform brand initiatives.
Plan and manage marketing campaigns across digital, offline, and social media channels.
Oversee product positioning, messaging, and visual identity for consistency.
Collaborate with creative agencies, internal marketing teams, and stakeholders for campaign execution.
Monitor brand performance metrics, analyze results, and recommend improvements.
Manage budgets and ensure cost-effective marketing activities.
Drive brand engagement and loyalty through innovative marketing initiatives.
Qualifications & Experience:
Graduate in Marketing, Business, or related field; MBA preferred.
4–8 years of experience in brand management, marketing, or related roles.
Proven experience in handling product launches, campaigns, and brand strategies.