Required Skills & Competencies
Proficiency in Meta Ads Manager and related tools.
Strong analytical skills and ability to interpret campaign data.
Understanding of audience segmentation, retargeting, and conversion tracking.
Knowledge of A/B testing, pixel implementation, and UTM tagging.
Excellent communication and collaboration skills.
Qualifications
Bachelor’s degree in Marketing, Digital Marketing, or related field.
2–5 years of experience managing paid advertising campaigns on Meta platforms.
Proven track record of driving measurable results through digital advertising.