The Director of Sales & Marketing is a senior leadership role responsible for developing and executing strategic sales and marketing plans to drive business growth, enhance brand awareness, and achieve revenue targets. This role leads the sales and marketing teams, oversees market research, and builds strong relationships with clients and stakeholders.
Key Responsibilities:
Develop and implement comprehensive sales and marketing strategies aligned with company goals.
Lead, motivate, and manage the sales and marketing teams to achieve performance targets.
Identify new market opportunities and expand the company's customer base.
Oversee branding, advertising, PR, digital marketing, and promotional activities.
Monitor market trends, competitor activities, and customer feedback to refine strategies.
Prepare sales forecasts, budgets, and reports for executive review.
Establish and maintain strong relationships with key clients and partners.
Collaborate with product development and other departments to ensure market needs are met.
Ensure compliance with legal and regulatory requirements in all marketing activities.
Qualifications:
Bachelor's degree in Business Administration, Marketing, or related field. An MBA is preferred.
Proven experience (10+ years) in sales and marketing leadership roles.
Strong understanding of digital marketing, branding, and market analysis.
Excellent leadership, communication, and interpersonal skills.
Strategic thinker with strong analytical skills.
Ability to manage multiple projects and work under pressure.