Digital Marketing Manager
Job Location: United Arab Emirates
Requirements:
• Total of 6+ years of experience in digital marketing, with at least 4 years in B2C marketing for gaming applications or similar industries (applications preferred).
• Expertise in performance marketing, social media advertising, and digital campaign management.
• Strong knowledge of SEO, ASO, and analytics tools such as Google Analytics, Firebase, or equivalent platforms.
• Demonstrated ability to drive customer engagement and user retention through innovative campaigns.
• Familiarity with gaming trends, platforms, and audience behavior.
• Experience in leveraging data and insights to shape marketing strategies and decisions.
• Excellent project management, organizational, and leadership skills.
• Proficiency in marketing tools such as Google Ads Manager, TikTok Ads, Meta Business Suite, and analytics platforms.
Preferred Qualifications:
• Bachelors degree in Marketing, Business, Communications, or a related field.
• Strong understanding of gaming industry metrics and KPIs.
• Experience working with app-based products in fast-paced, dynamic environments.