Responsibilities:
Write compelling and persuasive copy in Arabic for various platforms, including websites, social media, advertising, and promotional materials.
Collaborate with marketing and design teams to develop integrated campaigns that reflect the brand's vision and objectives.
Conduct keyword research and apply SEO best practices to enhance the visibility and searchability of written content.
Ensure all copy is culturally relevant and resonates with the target audience while maintaining consistency with the brand tone and voice.
Review and edit copy for clarity and accuracy, ensuring it meets all editorial standards and brand guidelines.
Stay updated on industry trends and cultural developments to inform content creation and keep the brand relevant.
Assist in brainstorming sessions for new campaign ideas, contributing creative concepts and content strategies.
Adapt content for various formats, including long-form articles, short social media posts, and advertising copy.
Support the translation and localization of marketing materials to ensure effectiveness in Arabic-speaking markets.
Interact with internal stakeholders to gather insights and narratives that can enrich content.
Contribute to the maintenance of brand consistency across all Arabic-language communication.
Requirements:
Education:
Bachelor's degree in Arabic Literature, Communications, Marketing, or a related field.
Experience:
1-3 years of experience in copywriting, preferably in a marketing or advertising context.
Skills:
Exceptional Arabic writing and editing skills with a deep understanding of grammar, style, and cultural nuances.
Familiarity with SEO principles and best practices for digital content.
Ability to write creatively and persuasively across different formats and channels.
Strong communication skills and the ability to collaborate effectively with cross-functional teams.
Detail-oriented with excellent proofreading and editing skills.
Adaptability to feedback and willingness to revise content based on stakeholder input.
Knowledge of the entertainment or theme park industry is a plus.
Language: Proficiency in both Arabic and English is required.
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